Ahead of the third season of the ISL, which is scheduled to kickoff on 1 October 2016, Star Sports has rolled out an extension of its 'Let's Football' campaign. The ad film has been conceptualised by Ogilvy & Mather.
The film captures different people in various settings captivated by games of football, avidly following them on different screens. From a police station to an office to a bar to the streets and even a bride at her wedding in church, the football fever rages on. Goals on the field get people celebrating together as the film ends with the sign off 'Duniya Goal Hai' before the 'Let's Football' song returns.
The 110-second promo went on air and on the broadcaster's social media channels on 3 September.
Additionally, a film for the champions from the second season, Chennaiyan FC, has also been released.
Credits for Duniya Goal Hai film (from Facebook):
Client: IMG Reliance / Star Sports
Creative agency: Ogilvy & Mather, Mumbai
Executive chairman and creative director (India & South Asia): Piyush Pandey
Executive creative director (South Asia): Sumanto Chattopadhyay
Group creative director: Mayur Varma
Copy supervisor: Rwityan Mukherjee
Senior vice president, Client Services: Walter Noronha
Client services director: Pratik Koltharkar
Group account manager: Saurabh Talpade
Assistant account executive: Heta Desai
Planning director: Srikeit Tadepalli
Production house: Thinkpot Films
Director (film): Manoj Pillai
Executive producer: Sunil Nair
Creative producer: Krithika Manohar
Managing director: Geetha Chalattil
DOP: Mitesh Mirchandani
Chief AD: Raj Acharya
ADs: Aswathi Naduthodi, Dhruv Panjuani and Simon Jaison
2nd unit DoP: Sudip Sengupta
Steadicam operator: Suniel Khanpur
Drone operator: Muhammed Roshan
1st AC: Shiv Kumar Karal
Focus pullers: Sanjeev Tamrakar and Aalok Parmar
Associate producer: Pooja Raheja
Line producer (Mumbai): Meterdown Productions (Manish Sharma and Nitesh Khatavakar)
Location manager (Mumbai): Sanskriti Arts (Ranveer Rajput and Premila)
Production managers (Mumbai and Kerala): Ashish Kumar, Debodeep Chakraborty
Production assistant: Saurabh Shukla
Production designer: Oddfish (Priya Ahluwalia & Achala Sharma)
Art asst: Ratnadeep Neman
Costume designer: Aashima Belapurkar
Costume assistants: Aasia Abbas, Deep Supriyam, Priyanka Khan
Make up and Hair: Zahabia Lacewalla
Choreographer: Rozita Rajput
Camera: NN Equipments, Mumbai
Lights: Light n Light
Gaffer: Laxman Naidu
Storyboard: Anant Keni
Administration: Sudha Gopalkrishna
Kerala production
Line producer: Amir Ul Rameez (Phataphat Productions)
Production manager: Santosh Muttakkulam
Production managers (Phataphat Productions) : Nizaruddeen KA, Jinish George, Aby Kurangattu, Charles
Production runners: Prasad Sasi, Rahul Rajaji, Melvin George
Casting assistant: Gautam Pisharody
Art director: Mohammed Bawa
AD: Sam Xavier
Makeup and hair: Suresh Pisharov
Costume assistant: Dikshithar Maller
Football Coach: Ronald Pereira
BTS MAKING: Dibin Jose, Ananthu
Cutout: Rajkamal Art Gallery, Bangalore
Post Production
Editor: Huzefa Lokhandwala
Assistant editor: Prabir Someshwar
Online editors: Sanjay Mali, Jiten (Prime Focus)
Colourist: Michele Ricossa, Prime Focus
VFX: YGGDRAZIL Group Co. Ltd (Bangkok)
CG: Aaksh Shivdasani (RGBA)
Sound studio: Pluginn Studios
Sound engineer: Chester Misquitta
Post producer: Mithun Jayraj
Post production assistant: Brooklyn Bose
Post production runner: Mayur Mejiyatar
Music director: Amit Trivedi
Executive producer: Krutee Trivedi
Supervising producer: Aashish Narula
Singers: Rajiv Sundaresan, Yashita Sharma, Arun Kamath, Suhas S Sawant
Sound engineer: Shadaab Rayeen
Assistant sound engineer: Abhishek Sortey
Credits for Chennaiyin FC film:
Advertising agency: Ogilvy & Mather
Production house: Chrome Pictures
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