Swiggy looks to change stereotypes around Santa, pays tribute to women

Food delivery platform Swiggy has rolled out a film to celebrate its women delivery partners. 

 

Conceptualised by the in-house team at Swiggy, the film shows the start of a working day for a woman. It begins at 5:30 am, as she gets the house work out of the way. Then, before she heads out for work, she places her son's Christmas gift by him as he's sleeping. As she walks out in her Swiggy t-shirt, a super appears: 'Not all Santas are men. We also hire women delivery partners.' 

 

Srivats TS, VP - marketing, Swiggy, said, “Deliveries have for the longest time been a predominantly male focused job. But, by hiring women delivery partners, we want to give equal opportunities for both men and women. When we think of Santa, the first thing that comes to mind is a rotund, jolly man. With this film, we wanted to change that and show how beautiful it is when women have the same opportunities as men and stereotypes are questioned. In this case, a single mother gets the chance to play Santa - not just by delivering food - but by being empowered to support her child.”

 

Swiggy currently has over 200 women delivery partners and it intends to increase this number to 2,000 by the end of the first quarter of 2019. 

 

CREDITS:

 

VP - marketing: Srivats TS

AVP - marketing: Ashish L

Creative director: Shikha Gupta

Director - delivery partner marketing: Arpit Agarwal

Sr. manager - delivery partner marketing: Swarnendu Mandal

Sr. manager - social: Lohith Ramachandra

Production house: Love & Faith

Director: Luv Kalla

Producer: Vikram Turkhud

DOP: Rangarajan R

Line Producer: Manoj Singh

1st AD: Jacob Mathew

DA: Nayana BN

Production Design: Nimshi Misra

Storyboard: Santosh Bhosale

Offline: Tushar Parekh

Online: Amit Chitnis

Colourist: Vineesh (Nube Studio)

Sound engineers: Arun Crasto and Ninad Lad

Post supervisor: Tukaram Naik

Music director: Karan Kulkarni