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This year's shortlist includes 11 entrants from five countries including India, Japan, Australia, Singapore and New Zealand.
As Ray-Ban appoints ASAP Rocky as its first global creative director, it signals a growing trend of luxury brands leaning on celebrity vision to redefine cultural relevance and unlock commercial success in an increasingly competitive market.
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Named DareAiSearch, the tool aims to help brands optimise their content for AI-driven search engines and LLMs.
As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.
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