This Mother's Day PregaNews bats for the girl child

Prega News has launched its new campaign #preganewsmeansgoodnews targeting Indian families and the regressive mindsets.

 

The preference for a boy over a girl has been deeply instituted in the Indian minds which leads to grave consequences. With this new initiative, Mankind Pharma and ADK-Fortune hope to bring a change in people’s outlook. 

 

Rajeev Juneja, CEO, Mankind Pharma, said, “Prega News is not just a category leader, but also a thought leader. In the past, we have struck a chord with our consumers through our forward thinking. This time with our campaign we have tried to break another stereotype. Our society has been gender biased for a long period now and it is high time we get over it.”

 

Akashneel Dasgupta, NCD, ADK Fortune, adds, “When a child is about to be born in our society, what everyone wishes for is a baby boy. With our initiative #preganewsmeansgoodnews, we are urging people to wish only for a healthy child and mother. Nothing else.”

 

 

Mankind Team

 

CEO: Rajeev Juneja

Brand & Marketing Team: Joy Chatterjee, Gunjan Virmani

 

ADK Fortune Team

 

Managing Partner: Subroto Pradhan

NCD: Akashneel Dasgupta

Account Management: Shruti Negi, Itee Gupta

 

Elements Team

 

Director: Viveck Daaschaudhary