Thums Up, an official partner of the International Cricket Council, has rolled out its campaign ahead of the upcoming Men's ODI World Cup.
Titled 'Thums Up Uthao, World Cup Jao', the campaign consists of a film featuring Harsha Bhogle. The idea is to get the cricket fans, who consider themselves experts, to share their point-of-view on who is winning the tournament. The participants could be rewarded with match tickets.
Tish Condeno, senior category director, sparkling flavours, Coca Cola India and South-West Asia, said, “Amidst the excitement building up for the World Cup this year, the first phase of our integrated campaign ‘toofan uthao, world cup jao’ embraces India’s love for cricket and empowers fans to voice their support for their favourite cricket team. Coupled with our split can packaging, Thums Up becomes the pulse of the nation during the ICC World cup.”
Ritu Sharda, CCO, Ogilvy India (North), said, “This orld cup, India will win or will India win, this is the debate that is stirring up a toofan in every Indian’s mind. As we stand by our team and believe they will win, we can’t help but wonder about the form and caliber of the other heavy weights that will make this world cup a nail-biter. In a very Thums Up way, this is the debate we’ve captured for our big ICC Men’s Cricket World Cup 2023 campaign. As the official beverage partners, we’ve launched an all-platform campaign that starts with the debate right here on our cans and gets more toofani as the World Cup comes closer. This is part one, stay tuned for more toofan.”
