Watch the digital film conceptualised by Times NOW here
As India eagerly awaits counting day of the Lok Sabha general elections 2019, broadcaster Times Now has released a digital film revolving around a family awaiting "India ka result". In a role reversal, the child of the household behaves like an adult, while the adults suffer from anxiety.
The film is being promoted through the channel's social platforms. Watch the film here.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Influencers have a responsibility to question their sources before sharing defamatory content.
Teaming up for sustainability with speed, for every Mamaearth product ordered on Zepto, the brand will plant a tree on behalf of the consumer.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.
With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping brand narratives this year.
