Tinder shows Gen Z's redefinition of dating in 2020

Tinder has launched a digital-first montage film to celebrate how young India is redefining dating in 2020.

 

Inspired by real member stories and Tinder’s community, the music video explores what dating and flirting look like today – from making a mundane outdoor hopscotch date memorable, improvising the lack of a public swimming pool, making the effort for a virtual dance party much, to exploring the city on cycles. The film showcases the optimism of these moments; the unexpected joys and the idea of possibility in times of physical distancing. The film was created and conceptualised by BBH India.

 

Taru Kapoor, GM - India, Tinder and Match Group, said, “The pandemic has significantly diminished opportunities for chance encounters and interactions from our lives, especially for our young members. But human connection endures, unconstrained from rules of physical distance and barriers (both social and physical) and we continue to be inspired by our community. Our members have creatively co-created and figured out new rules of meeting, hanging out and falling in love. None of this is surprising, Gen Z has always set their own pace, created their own rules and thrived despite constraints and COVID has only accelerated this ingenuity – this is the spirit we are championing and celebrating.”

 

Vasudha Misra, executive creative director, BBH India, said, “In creating a music video for Tinder, it is the Tinder community who came up with the ‘creatives’ – the many ways of dating. All we had to do was to reflect and celebrate them. ‘In our own way’ is a refrain that champions their spirit – from choosing who to be with to setting their own pace to meet-ups at places which may not have seen dates before.” 

 

CREDITS:

 

Agency: BBH India

CEO and CCO, BBH-PWW India: Russell Barrett

CEO, BBH-PWW India:  Subhash Kamath

CSO and CEO, BBH-PWW India: Sanjay Sharma

MD: Arvind Krishan

ECD and writer: Vasudha Misra

Creative team: Ttarangg Manoj, Rodrigues Robert, Aastha Gupta

Head of production: Rahul Kulkarni

Business director: Rajat Pandey

Business partner: Manas Dewan

Strategy director: Pranoy Kanojia

Strategist: Arshavi Buch

Production house: Ransom Film

Director: Jess Kohl

Producer: Akshiti Goleria

Creative producer: Bharat Sikka

DOP: Tassaduq Hussain

Music Composer:  Mikey McCleary

Vocialist: Raja Kumari

Lyricists: Raja Kumari, Saba Azad, Mikey McCleary

Editor: Hasani Franke, Rachit Mehta

Colorist: Christian Leiva