Treeview takes the comical route, avoids excuses for mistakes with Hrithik Roshan
Watch the film conceptualised by Cutting Crew Films here
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Moves and wins roundup: Week of 28 April
Our weekly roundup of the latest appointments and account wins news from Sungrow Europe, The Advertising Club, Whoppl, and many more.
'Don’t give it away for free': WPP’s Rob Reilly on ...
Following WPP’s strong showing at Spikes Asia 2025, its global CCO gets candid on charging for creative, pushing back against mediocrity, and making curiosity a non-negotiable—for work and for life.
IPL ads: High stakes, low recall, and smarter plays
As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not airtime.
Beyond the box: Why FMCG brands must rethink packaging
Sustainability is no longer a slogan—it’s a survival strategy. FMCG players must align packaging innovation with consumer realities or risk losing relevance, say Ipsos India experts.