Ad Nut
Oct 04, 2019

Van Heusen uses Parkour artist Chase Armitage to come out flying

Watch the film conceptualised by Famous Innovations here

A lady going to volunteer at a relief camp in Nigeria loses her passport and boarding pass after immigration. A jumping jack (who I am told is a famous Parkour artist named Chase Armitage) who can even drive squirrel's like us nuts, jumps to the rescue.

Cut to the chase. Armitage manages to soar higher than the approaching carts or leaps over luggage trolleys, all in a heavily guarded airport precinct. All because, he has to reach the lady before she reaches her airport gate. He delivers the passport right as the lady nears the departure gate and vanishes after adjusting his clothes.

The ad to promote the Airport Collection from Van Heusen could make you feel that the soul of a fighter jet entered your bare bones. Talk about fuelling one's imagination. 

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

CMOs lean on AI, but human ingenuity still holds ground

While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.

3 hours ago

ASCI appoints Sudhanshu Vats as chairman in ...

MullenLowe Global’s S Subramanyeswar is vice-chairman and industry veteran Paritosh Joshi is honorary treasurer

1 day ago

GEO ‘converts like crazy’ and is already rivalling ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

1 day ago

YouTube doubles down on AI, brand deals and creator ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.