Campaign India Team
Jul 19, 2020

Vectus gets Saif and Kareena back on screen

Watch the film conceptualised by Oberoi IBC here

After announcing the appointment of Saif Ali Khan and Kareena Kapoor Khan as brand ambassadors, Vectus Group has rolled out their first campaign featuring the actors.

The campaign consists of two films featuring the actors conceptualised by Oberoi IBC.

The first film (above) shows the duo discuss how they haven't worked together in a movie for a while. They then decide against it as 'romance in the house and outside it' (on screen) could me monotonous. That's when Saif comes up of the idea of working in an advertisement together and suggests that they should work for Vectus as it's a very good brand.

At the time of the appointment of the brand ambassadors, Vectus Group's MDs, Ashish Baheti and Atul Ladha, said, “We are delighted to have the most popular Bollywood star couple Saif and Kareena onboard as our brand ambassadors. It’s the first time Vectus has been associated with any celebrity couple for brand promotion and it’s rare to see a perfect match between the brand and the brand ambassadors, who share the same attributes of class and sophistication. Obviously it’s a winning association that will take brand Vectus to a higher level of popularity and growth.”

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

4 hours ago

2026 is looking bright for commerce media: WPP

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.

4 hours ago

Woolley Marketing: All I want for Christmas is… to ...

Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter than ever.

1 day ago

Ikea creative pitch down to three agencies

Incumbent Mother declined to repitch; Ikea is handling the review internally.

1 day ago

2025 Review: Will India’s women sports icons stay ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.