In this video segment, Campaign India captures the consumer pulse on commercials released recently.
Those featured here were shown the ads, and asked to name their favourite and why.
None of them are employed with advertising or media agencies or the brands whose ads were featured.
In case you've missed watching these ads, have a look below.
Dish TV
Credits
Client: Dish TV
Agency: McCann Erickson
Production house: Old School Films
Director: Piyush Raghani
Media agency: Madison
Pepsi Atom
Credits
Agency: Taproot India
Creative Directors: Agnello Dias and Santosh Padhi
Writers: Agnello Dias and Pallavi Chakravarti
Account Management: Sameer Aasht, Rahul Megharaj & Maithili Naik
Production house: Soda films
Director: Rajesh Krishnan
Producer: Ameya Dahibavkar
Music director: Amar Mangrulkar
Idea
Credits
Client: Aditya Birla Group
Brand: Idea
Creative agency: Lowe Lintas and Partners
Creative: Arun Iyer, Ashwin Varkey, Sarfaraz Siddiqui, Subodh Menon
Account management: Raj Gupta, Satish Ramanathan, Sachin Pandirkar, Shrenika Ajeet, Tanvi Pawaskar
Planning: Subramanyeswar S
Production house: Chrome Pictures
Director: Amit Sharma
Raymond
Credits
Client: Raymond Limited
Creative agency: R K Swamy BBDO
Executive creative director: Sangeetha N
Creative group head: Manoj Nair
Client Servicing Team: Shailen Sohoni, Sujit Inamdar & Hemen Patel
Director: Raj Tambaku
Production house: Lemon Yellow Sun Films
Media agency: R K Swamy Media