In this video segment, Campaign India captures the consumer pulse on commercials released recently.
Those featured here were shown the ads, and asked to name their favourite and why.
None of them are employed with advertising or media agencies or the brands whose ads were featured.
In case you've missed watching these ads, have a look below.
Axe
Credits:
Agency: BBH (Singapore)
Executive creative director: Scott McClelland
Creative director and copywriter: Peter Callaghan
Client servicing: Ara Hampartsoumian
Agency producer: Georgina Kent
Production company: Bang Bang Films
Director: Nic & Sune
DOP: Simon Hawken
Produced by: Roopak Saluja, Mindy Tulsi and Heather Gupta
Group Head of Production: Cyrus Mendes
Associate Producer: Shruti Pulicheri
Assistant Directors: Pierre Timmins, Subhadra Mahajan & Prabodh Bhajni
Production Manager: Sunny Shah
Assistant Production Manager: Jatin Shah
Production Assistant: Jiten Arora
Director's Assistant: Nimesh Chaturvedi
Post Production Team: Abdeali Pedhiwala & Parag Darekar
Editor: Tushar Shivan
Art Director: Ajay Chodanker
Titan Sonata
Client: Titan Industries (Brand- Sonata)
Creative agency –Lowe Lintas
National creative director – Arun Iyer
Regional creative director –Rajesh Ramaswamy
Director (film)- Rajesh Ramaswamy
Media planning – Maxus (Group M)
Volkswagen Polo
Credits
Client: Volkswagen
Agency: DDB Mudra
Chairman and chief creative officer: Sonal Dabral
President: Rajiv Sabnis
Executive creative director: Louella Rebello
Creative team: Sonal Dabral, Louella Rebello
Senior VP: Anurag Tandon
Group director brand communications: Giridhar Bhat
Account planner: Aditya Kanthy, Sr VP, Planning
Advertiser's supervisor: Nobert Andrup
Production company: Fleet
Director: Daniel Rosenfeld
Cinematographer: Petra Korner
Ceat
Credits
Agency: Ogilvy & Mather
Creative: Anup Chitnis, executive creative director; Mayesh Someshwar, creative director; Rohit Dubey, account creative director; and Lester Fernandes, senior copywriter
Account management: NavinTalreja, president – Mumbai and Kolkata; Ajay Menon, vice president; Murli Krishnan, management supervisor; Saurabh Acharekar, group account manager; and Disha Dhami, account executive
Planning: Kawal Shoor, president, Mumbai; and Nirav Parekh, planning director
Films: Vinod Rao
Lenovo
Credits
Brand: Lenovo
Creative agency: Ogilvy India
Production house: Good Morning Films