The fourth in the series of International Advertising Association India Chapter’s ‘IAA Debates’ in Bengaluru was presented by the Dainik Bhaskar Group on 26 July 2013.
Arun Anant, CEO, The Hindu Group of Publications and Partha Sinha, managing partner, BBH India spoke ‘FOR’ the motion, while Ashok Lalla, global head - digital marketing, Infosys and Zerin Rahman, co-founder, IndigoEdge spoke ‘AGAINST’ the motion. The session was moderated by Sanjay Trehan, head – MSN.
The debate saw the verdict being delivered in favour of the motion: ‘Social media is not a good business’.
Video: IAA Debates Bengaluru: ‘Social media is not a good business’
The verdict delivered was ‘For’ the motion at the International Advertising Association India Chapter’s ‘IAA Debates’ in Bengaluru presented by the Dainik Bhaskar Group.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Call for entries: Campaign Asia-Pacific’s 2025 ...
The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.
Women’s cricket searches by Indians rose 103% in ...
The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.
Is Elon Musk’s X winning back advertisers?
Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.
Take a peak: How marketers can turn digital noise ...
In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.