The Work
Campaign India Team
Apr 13, 2020

Vodafone brings back its pug to extend stay home, stay safe message

Watch the film conceptualised by Ogilvy

Vodafone Idea Cellular has released a film which urges the nation to stay home and stay safe during the coronavirus crisis.
 
Conceptualised by Ogilvy, the film sees a return of the pug. The pug is shown getting back to its kennel as Vodafone spreads the stay home message. 
 
The film was published on YouTube on 9 April.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Weekend Fun: The Blue Film Festival

3 Weekend Fun: The Blue Film Festival

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

4 Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

5 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

6 FCB Group India's Dheeraj Sinha on commanding agency results and self-respect

Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

7 Bisleri’s retro revival targets Gen Z with nostalgia and sustainability

Mondelez India gears up to take a big bite out of the premium gifting market

8 Mondelez India gears up to take a big bite out of the premium gifting market

Kia's Sonet embarks on a journey of uncharted thrill

9 Kia's Sonet embarks on a journey of uncharted thrill

AI in ads: Boosting brands or breaking trust?

10 AI in ads: Boosting brands or breaking trust?

Related Articles

Red Label's heart-touching film works on the sense of smell
Advertising
Feb 28, 2024
Campaign India Team

Red Label's heart-touching film works on the sense ...

Tata Sky frees certain services, urges consumers to learn during lockdown
The Work
Apr 01, 2020
Campaign India Team

Tata Sky frees certain services, urges consumers to ...

PETA responds to Vodafone Pug row
Opinion
Apr 19, 2018
Manilal Valliyate

PETA responds to Vodafone Pug row

Picks of the Week: Work that wowed us
Advertising
Mar 24, 2023
Campaign India Team

Picks of the Week: Work that wowed us

Just Published

LS Digital launches CRAFT to boost brand engagement in a digital-first world
Advertising
14 hours ago
Campaign India Team

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

Marketers bet big on brand-building, not just quick wins
In-Depth
15 hours ago
Campaign India Team

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

Understanding the nudge-sludge dynamic in marketing
Advertising
18 hours ago
Harshit Jain

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

Campaign roundup: Week of 4 Nov
Advertising
1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Nihar Naturals, Woodpecker Beer, Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.