The Work
Campaign India Team
Apr 13, 2020

Vodafone brings back its pug to extend stay home, stay safe message

Watch the film conceptualised by Ogilvy

Vodafone Idea Cellular has released a film which urges the nation to stay home and stay safe during the coronavirus crisis.
 
Conceptualised by Ogilvy, the film sees a return of the pug. The pug is shown getting back to its kennel as Vodafone spreads the stay home message. 
 
The film was published on YouTube on 9 April.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

2 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Dentsu India strengthens leadership for performance marketing push

5 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

6 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Meta meltdown: How agencies are coping with social media downtime

8 Meta meltdown: How agencies are coping with social media downtime

WPP scales up investments in India amid strategic growth plans

9 WPP scales up investments in India amid strategic growth plans

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

10 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

Related Articles

Tata Sky frees certain services, urges consumers to learn during lockdown
The Work
Apr 01, 2020
Campaign India Team

Tata Sky frees certain services, urges consumers to ...

Red Label's heart-touching film works on the sense of smell
Advertising
Feb 28, 2024
Campaign India Team

Red Label's heart-touching film works on the sense ...

PETA responds to Vodafone Pug row
Opinion
Apr 19, 2018
Manilal Valliyate

PETA responds to Vodafone Pug row

Picks of the Week: Work that wowed us
Advertising
Mar 24, 2023
Campaign India Team

Picks of the Week: Work that wowed us

Just Published

Virtual influencers: The future of brand storytelling in India??
Marketing
8 hours ago
Nagesh Joshi

Virtual influencers: The future of brand storytellin...

SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.

Ad industry hiring heats up: 9% growth steady amid digital surge
Advertising
9 hours ago
Campaign India Team

Ad industry hiring heats up: 9% growth steady amid ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.

Duroflex redefines love and comfort for modern couples
Advertising
9 hours ago
Campaign India Team

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

India's OTC market: Combining tradition and tech for growth
Marketing
1 day ago
Vikas Bansi

India's OTC market: Combining tradition and tech ...

To stay ahead in the evolving OTC market, Himalaya Wellness Company's business director maintains that brands must balance between digital innovation and traditional methods.