Advertising
Campaign India Team
Dec 05, 2014

Weekend Fun: Old Spice gives viewers a dad’s perspective of growing up

Watch the ad film conceptualised by Wieden + Kennedy here

Old spice has released a film titled, 'Dadsong'. The film is a humorous back and forth between parents as their boys are all grown up. Shot in the form of a song, the mothers mourn of their boys having grown up too fast while the fathers rejoice at the thought of the young men finally having to fend for themselves.
 
The film is a follow up to Old Spice's film titled 'Momsong'.
 
The film ends with a super that reads, 'One spray lasts all day'.
 
Regardless of which side of the argument you see yourself at, hopefully this film will bring a smile to your face that will last all day. Happy Weekend!
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

'Central IPL sponsorships aren't as sexy as team partnerships'

1 'Central IPL sponsorships aren't as sexy as team partnerships'

AI’s double-click: More speed, less soul?

2 AI’s double-click: More speed, less soul?

Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

3 Airtel Payments Bank’s ‘Safe Second Account’ urges digital caution

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

4 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Marketers shift focus from sparkle to substance at SMARTIES 2025

5 Marketers shift focus from sparkle to substance at SMARTIES 2025

Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

6 Havas ‘could be interested’ to buy or partner with some of Dentsu’s international assets

Edelman makes global leadership changes

7 Edelman makes global leadership changes

Trust is the new creative brief

8 Trust is the new creative brief

Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

9 Arthur Sadoun on why Publicis is ‘winning’ and how ‘struggling’ rivals have dragged down agency valuations

When creativity meets code: The human algorithm problem

10 When creativity meets code: The human algorithm problem

Related Articles

Wieden+Kennedy win big at D&AD for Old Spice
Advertising
Jun 20, 2011
Campaign India Team

Wieden+Kennedy win big at D&AD for Old Spice

Old Spice transforms a viewer to a player
Advertising
Nov 18, 2021
Campaign India Team

Old Spice transforms a viewer to a player

Old Spice deo makes Milind Soman 'mantastic'
Advertising
Oct 11, 2013
Campaign India Team

Old Spice deo makes Milind Soman 'mantastic'

Old Spice assigns digital creative mandate to Kinnect
Digital
Aug 11, 2020
Campaign India Team

Old Spice assigns digital creative mandate to Kinnect

Just Published

When the sellers of joy become its custodians
Advertising
4 days ago
Campaign India Team

When the sellers of joy become its custodians

Titan’s ‘Humari Diwali’ film spotlights retail staff who keep the festive spirit glowing—even as they spend it behind the counter.

Five rules for crafting a high-impact festive campaign
Opinion
4 days ago
Vikas Shah

Five rules for crafting a high-impact festive campaign

As festive ad clutter peaks, reward-led engagement — with experiential incentives, gamified participation, and frictionless redemption — can help brands cut through noise.

When creativity meets code: The human algorithm problem
Advertising
4 days ago
Shannon Tellis

When creativity meets code: The human algorithm problem

As gen AI powers faster campaign production, marketers confront a new paradox — efficiency at the expense of emotion, and originality lost in translation.

Apple keeps crown as world’s top brand, even as value slips
Advertising
4 days ago
Staff Reporters

Apple keeps crown as world’s top brand, even as ...

Apple retains the world’s most valuable brand tag for the 13th straight year, Interbrand report reveals a 4% slide in value as Microsoft, Amazon and NVIDIA are right on its heels.