Watch the films conceptualised by Williams Lea Tag India here
In a campaign of three TVCs of 30 seconds each, DHL uses the rivalry on the football field to showcase its business advantage.
In these commercials, the rivalry of the two football coaches is given a funny twist, as each one of them uses DHL to turn their seemingly impossible moments into reality.
The campaign uses a football match as a metaphor for business challenges and shows through humour, how the logistics company can help businesses deliver goals.
Watch the second ad in the series:
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Written by Meta CMO and VP of analytics Alex Schultz, the book guides business leaders in marketing strategies for the digital era.
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