Campaign India hosted the South Asia leg of the Agency of the Year Awards 2018 in Mumbai earlier this week.
Here are some glimpses from the event!
Also read:
View glimpses from the event here
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The platform now combines its ad server and SSP to enhance programmatic efficiency for CTV and OTT players.
From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.
Even as overall dealmaking declines, certain sectors such as ecommerce continue to be a major draw.
India sees 163% revenue growth from contextual marketing campaigns in 2024, according to WebEngage trends report.