Watch the ad film conceptualised by Ogilvy South Africa here
With the FIFA World Cup entering the quarter-final stage, the video above could be a trailer of what could be coming later this weekend.
Conceptualised by Ogilvy South Africa, KFC released this film on the day the World Cup kicked off.
It coincides with viral videos of Brazilian star Neymar rolling in football games.
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Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.
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Jaguar could be facing its own Bud Light moment. However, Jaguar's boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.
With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.
According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.
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