M&M has launched its first digital film for the Indian market. This opening film sets up the tone of advertising for the brand in India as the simpleton yellow and sardonic red animated characters of the brand engage in a light hearted banter.
Credits:
Client: Mars International India
Creative Agency: RKS BBDO
President south and east : V Vijay Gopal
Creative team: Navneet Virk, R Bala Kumar, Madhu Ravi
Account management: Ramya Murthy, R Mohan
Account planning: Sagarika Gupta
Production studio: O2 Films
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