Watch the film conceptualised by Leo Burnett Canada here
Mr Clean, the all purpose cleaner brand from Procter & Gamble rolled out a 30-second spot during the Super Bowl.
Conceptualised by Leo Burnett, Canada, the film shows a home-maker who's upset with the stains in her kitchen. A macho man appears out of nowhere and charms her by cleaning the toughest of stains. As she falls for Mr Clean, her reverie is broken by someone calling out to her. The commercial ends with the home maker taking every one by surprise.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20260108&c=1)
The film highlights women’s cricket through energy, music and shared celebration.
As AI adoption accelerates, there is a new balance emerging between acceleration and deceleration, where people crave both the hyper-real and the handmade.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
Cinépolis India has entered cinema advertising through a nationwide digital screen rollout, appointing 'It’s Spotlight' to manage and commercialise the inventory.
.jpg&h=268&w=401&q=100&v=20260108&c=1)
She will support go-to-market strategy, thought leadership and growth for media clients in India.
