Campaign India Team
Feb 09, 2017

Weekend Watch: Mr Clean, cleaner of your dreams

Watch the film conceptualised by Leo Burnett Canada here

Mr Clean, the all purpose cleaner brand from Procter & Gamble rolled out a 30-second spot during the Super Bowl.

Conceptualised by Leo Burnett, Canada, the film shows a home-maker who's upset with the stains in her kitchen. A macho man appears out of nowhere and charms her by cleaning the toughest of stains. As she falls for Mr Clean, her reverie is broken by someone calling out to her. The commercial ends with the home maker taking every one by surprise.

 

 

Source:
Campaign India

Related Articles

Just Published

56 minutes ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

2 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

5 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

23 hours ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.