Campaign India Team
Jul 25, 2019

Weekend Watch: Setu plays eyes, eyes, baby in the digital age

Watch the films conceptualised by Lowe Lintas here

Nutritional supplements brand Setu has launched a series of films to promote its range of nutritional supplements.

As a pre-launch campaign, Setu launched a series of videos called EyeJack. The campaign was themed around eyes getting tired and exhausted of the damage we are causing them and creating chaos in the city. In one such film, popular VJ Jose faces the music from an invader eye that ties him up for the damage inflicted by his content on unsspecting eyes.

See the other pre-launch videos here:

The office

The parking lot

PubG

The Setu EyeMax BFF campaign talks about how eyes can be your BFF.

 

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Concept PR goes all in on AI with Concept X launch

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut through the noise and stay ahead.

23 hours ago

DeepSeek: Accelerating the path towards AI ...

While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.

23 hours ago

Omnicom 'incredibly well prepared' for IPG merger; ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.

1 day ago

Google Meridian: Campaign effectiveness or cost ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?