Campaign India Team
Jul 25, 2019

Weekend Watch: Setu plays eyes, eyes, baby in the digital age

Watch the films conceptualised by Lowe Lintas here

Nutritional supplements brand Setu has launched a series of films to promote its range of nutritional supplements.

As a pre-launch campaign, Setu launched a series of videos called EyeJack. The campaign was themed around eyes getting tired and exhausted of the damage we are causing them and creating chaos in the city. In one such film, popular VJ Jose faces the music from an invader eye that ties him up for the damage inflicted by his content on unsspecting eyes.

See the other pre-launch videos here:

The office

The parking lot

PubG

The Setu EyeMax BFF campaign talks about how eyes can be your BFF.

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

NDTV Indian of the Year 2025 to bring together ...

NDTV Indian of the Year has been running for over two decades now, and it's maintained something most awards lose over time: credibility.

8 hours ago

India’s digital ecosystem needs an overhaul

The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.

9 hours ago

When Don met John

John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two

10 hours ago

Magnum Ice Cream Company confirms £332m global ...

Move will support brand's integration of 'advanced AI' in its marketing.