The Work
Campaign India Team
Mar 09, 2018

Weekend Watch: Stayfree's 'Thank God it’s my period'

Watch the film conceptualised by DDB Mudra here

Stayfree has rolled out '#ProjectFreePeriod', an initiative for women in the sex trade. 
 
Conceptualised by DDB Mudra, the film shows how women look forward to their periods as they get time to spend with their family during those days and don't have to go to work.
 
Stayfree along with NGO Prerana, hopes to train these women during their off days. The idea is to make them learn skills that could be bread earners for them in the long run. 
 
Source:
Campaign India

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