Campaign India Team
Aug 03, 2018

Weekend Watch: VE Commercial Vehicles' new thinking looks to empower employees

Watch the film conceptualised by Ogilvy here

VE Commercial Vehicles (a JV between Volvo and Eicher) has rolled out its second film part of its ‘Naya Samay Nayi Soch’ campaign. 
 
Conceptualised by Ogilvy, this film shows an interaction between a mechanic and a fleet owner. 
 
The film went on-air on 2 August and follows the film rolled out in July that showed an interaction between the fleet owner and a truck driver.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

DPDP’s parental consent chaos: The latest hurdle ...

Navigating the Digital Personal Data Protection (DPDP) Act's draft rules on children’s data poses steep compliance challenges for ad agencies. Campaign finds out what’s at stake.

17 hours ago

Moves and wins roundup: Week of 06 Jan

Our weekly roundup of the latest appointments and account wins from Maddock Films, Havas Media Network and many more.

18 hours ago

Does OPPO’s Reno13 campaign truly capture living in ...

The smartphone company and Famous Innovations inspire a ‘carpe diem’ lifestyle with the new Reno13 Series brand film.

19 hours ago

Quick buzz or backlash: Are negative marketing ...

SOUNDING BOARD: Do attention-grabbing gimmicks prioritise instant media coverage over ethics? Campaign asks experts if publicity at all costs is indeed a viable strategy.