Campaign India Agency Report Card 2010: Percept Media

Type of agency: Media

Company ownership: Varied

Key personnel: Shripad Kulkarni, chief executive officer, Allied Media; Sanjay Pareek, President, Percept Out of Home; Viraj Malik, chief executive officer and managing director, Percept Knorigin

Accounts won: 

Allied Media: SBI Mutual Fund, I-Mint, Toyota Motors, Harvard Business School, Byond Tech, Tata Power, NNova, Privy, HKTDC, Power x,  Syndicate Bank, Samraa Media, Lovely Prince University, My Way, ERA Landmark, UAID( Adhaar)

Percept OOH: Britannia Industries, Bacardi Martini, Daikin Airconditioning India, DKT India, 
GPI (Pan Vilas), Goodyear India , Hypercity (Retail) India , ITC , Kellogs India, Madras Cements, Manforce Trucks, Nestle India, Nippon Paints, Nirmal Lifestyle, 
Reckitt Benckiser Indonesia, Saregama India , Shingar India  (Tips & Toes), Shobha Developers, Whirlpool India

 Percept Knorigin: Aptech, Harward Business School,  Hong Kong Trade Development Council, WLC College India, Slimlife, Bharti Airtel, Sanraa Media, Sikkim Manipal University, Nokia, Alpari, Travelocity, Indiamart, Times Business Solutions 

Accounts lost: 

Allied Media: JSW Steel
Percept OOH: None reported
Percept Knorigin: Investment Yogi, Pantaloon India

Percept Media has aligned its media planning, out of home and digital offerings under the same banner. The agency managed to win a cache of accounts through the year across its entities – Allied Media, Percept Out of Home and Percept Knorigin. 
A significant announcement in 2010 for Percept Media was the JV with Havas Media to create PH Media for media buying services.  
In terms of people movement, the agency went through a churn with key people like Preeti Mascarenhas, chief strategy officer, Allied Media, Aman Chowdhury, DGM – NBD, Percept Out of Home and Deepali Narsiker, Head – Digital Media, Percept Knorigin leaving the fold. However, several middle and senior level people were brought in across the three entities through the year. 
It has been an average year for the agency, as even though the infrastructure is in place, the agency has not yet managed to grab the big businesses.   
How Campaign India rates the agency: 6

How Percept Media rates itself: 9
Our pedigree is 360 – so we have an unfair advantage in an era where clients want effectiveness through 3600 activation. This gives our ROI deliveries to our clients a new dimension which will be tough for competition to beat. We have integrated our Media Service under Percept Media. We have a central Strategy and Business Development Team which looks at the Client’s communication needs and comes up with True 360 solutions! And this has brought a new impetus to all aspects of our business and is also the reason for our fantastic growth – probably the highest in the Industry!