Campaign India Agency Report Card 2011: Ideas@Work

Ownership: Independent  

Key Personnel: Prashant Godbole, Zarvan Patel, founders 

Account won: Gelusil (Pfizer), Varuna D Jani, Directi

Account lost: None reported

The agency has continued its course and has been on a stable ground with the addition of new accounts. Plus its work on existing clients like RedBull and Rustomjee. Campaigns for Bigrock.com and Rustomjee were two of the most visible work from the agency this year, and they have managed to retain the business of Reid & Taylor following a multi-agency pitch. Though the agency did not manage to win big at the awards, it managed three Silvers and four Bronze metals at Goafest 2011. Overall, the jury felt this was a decent year for the agency.
How Campaign India rates the agency: 5

How ideas@work rates itself: 9
We’ve grown organically and brought in new business. Our  recent campaigns for Rustomjee, BigRock and Gelusil have created quite a stir, and we are being invited into several new businesses. BigRock is on air right now and hovers between the 13th and 18th most-googled  on the net in India (It is also the only brand in the ranking list). Vettel and Webber have also been doing an outstanding job for ideas@work, refer RedBull and the first Indian Grand Prix. Yeah, things are looking up.
 

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