IAA announces webinar series 'World Goes Digital'

The International Advertising Association (IAA) India Chapter has announced a series of webinars featuring senior professionals from digital media under the theme ‘World Goes Digital’.

On the initiative, Srinivasan K Swamy, president, IAA India Chapter, said, “With digital media gaining prominence, an increasing number of advertisers are reaching out to consumers via the internet and mobile platforms. However, there is still a fair deal of inertia when it comes to embracing the interactive world. With the ‘Face 2 Face’  webinar series, we hope to connect professional marketers and agencies with trends, ideas, strategies and success stories from the digital frontier.”

Abhishek Karnani, director, Free Press Journal and Manish Advani, head – marketing and public relations, Mahindra Special Services Group, are co-chairing this IAA webinar series.

“Our attempt is to build a platform where professionals can share knowledge and experience on the digital medium. The interface will allow a live interaction with each of the experts we will bring to the series,” said Karnani.

Advani added that the Google Hangout platform is being used for the interaction.

The inaugural webinar of the series will feature Rajan Anandan, managing director, Google India, on April 25, at 3 pm.