Campaign India Team
Feb 06, 2014

INS urges members to reject IRS 2013

Follows MRUC’s refusal to withdraw report; some INS members confirm withdrawal from survey

INS urges members to reject IRS 2013

The Indian Newspaper Society (INS) has urged its members to reject the Indian Readership Survey 2013 (IRS) and withdraw association from future editions of the survey.

This follows a meeting of the INS executive council on 3 February, after the Media Research Users Council (MRUC) stated that it stood by findings of the IRS it released in end-January 2014 (story below).

Some INS members are understood to have acted on the advisory. DD Purkayastha, ‎MD and CEO, ABP, confirmed to Campaign India that his publication would withdraw from the IRS.

Also read: MRUC stands by IRS 2013; RSCI to meet on 19 February

 

Source:
Campaign India

Related Articles

Just Published

7 hours ago

MAAC conducts webinar on AVGC-XR careers

Scanline VFX’s Jay Mehta provides insights into storytelling and VFX careers to over 5,000 students across India.

12 hours ago

Not every brand or company needs to build AI to ...

Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.

12 hours ago

Strategic advertising trumps conventional ads ...

Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.

13 hours ago

Campaign roundup: Week of 17 March

The latest ad films and campaigns from brands like Avanse Financial Services (AFS), Boldfit, Vivo, Kenstar, Unilever, Himalaya Wellness, and more, in our weekly roundup.