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8 hours ago
Campaign roundup: Week of 17 March
The latest ad films and campaigns from brands like Avanse Financial Services (AFS), Boldfit, Vivo, Kenstar, Unilever, Himalaya Wellness, and more, in our weekly roundup.
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MAAC conducts webinar on AVGC-XR careers
Scanline VFX’s Jay Mehta provides insights into storytelling and VFX careers to over 5,000 students across India.
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Not every brand or company needs to build AI to ...
Amidst the AI gold rush, Google's Southeast Asia VP offers CMOs practical wisdom: Demonstrate value from existing tools before seeking new budgets, invest in prompt engineering expertise, and remember that while technology evolves rapidly, authenticity remains the currency that no algorithm can mint.
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Strategic advertising trumps conventional ads ...
Despite over 100 brands spending on advertising during IPL 2024, only a few managed to achieve a strong consumer recall, finds the latest study by Crisp Insight and Kadence International.
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9 hours ago
Moves and wins roundup: Week of 17 March
Our weekly roundup of the latest appointments and account wins news from BBH India, JioStar, Salt Brand Solutions, Montreux Festival 2025, Trailytics, Gucci, and many more.
