Advertising
Campaign India Team
Nov 04, 2015

Big Bazaar extends ‘Shubh Shuruaat’ to Diwali with ‘Paper Patakhas’

Watch the film conceptualised by DDB Mudra West

Watch the film conceptualised by DDB Mudra West

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why Shah Rukh Khan still rules India’s brand universe at 60

3 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

4 ICC World Cup: Where does women’s cricket stand after historic win?

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

8 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Festive splurge: Online retail records 14% growth in lead-up to Diwali
Marketing
Oct 27, 2025
Campaign India Team

Festive splurge: Online retail records 14% growth ...

Vivo’s Diwali ad reminds India what home feels like
Advertising
Oct 07, 2025
Campaign India Team

Vivo’s Diwali ad reminds India what home feels like

India’s repackaging habit meets its match this Diwali
Advertising
Sep 30, 2025
Campaign India Team

India’s repackaging habit meets its match this Diwali

Weekend Watch: Big Bazaar lights up travellers' Diwali
The Work
Oct 19, 2018
Campaign India Team

Weekend Watch: Big Bazaar lights up travellers' Diwali

Just Published

Haymarket Media Group wins global B Corp certification
Media
8 minutes ago
Gideon Spanier

Haymarket Media Group wins global B Corp certification

Process has taken nearly three years.

2026 Outlook: The rise of intentional influence
PR
21 minutes ago
Campaign India Team

2026 Outlook: The rise of intentional influence

Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.

Excellent Publicity launches unified AI AdTech platform targeting rapid growth
Advertising
2 hours ago
Campaign India Team

Excellent Publicity launches unified AI AdTech ...

The all-in-one AI AdTech suite aims to simplify end-to-end campaign management.

Johny Lever features in KFC’s new Feastival campaign
Advertising
3 hours ago
Campaign India Team

Johny Lever features in KFC’s new Feastival campaign

The video presents Lever in a humorous, self-reflective narrative as he compares his trademark versatility with the range of items featured in the Feastival spread.