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India has 16 shortlists across the TV/Cinema, TV Craft, Print Craft and Integrated categories at Spikes Asia, bringing the total tally of Indian shortlists till date at 55.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.