21N78E bags ManipalCigna Health Insurance

21N78E Creative Labs has won the digital mandate for ManipalCigna Health Insurance. The account was won following a multi-agency pitch.

 

The agency will lead the creative work for the brand across digital channels. 

 

Sapna Desai, head - marketing and e-commerce, ManipalCigna Health Insurance, said, “Since the launch in 2014, ManipalCigna has done well to strengthen its brand awareness and has carved a successful niche in the Indian market owning ‘health and wellness’ space. As we look towards a future of delivering more affordable, predictable and simple healthcare, we are absolutely pleased to welcome the 21n78e Creative Labs team on board, to take the social mandate forward and bring to life the unique value of our brand. 21n78e Creative Labs understands the essence of our business, growth strategy and we look forward to working with them to help us connect with a larger audience in even more meaningful ways across digital platforms.” 

 

Sudhir Nair, CEO and co-founder, 21N78E Creative Labs, said, “In a category that has been early adopters of digital, driven largely by performance, ManipalCigna has taken initiatives that makes it stand out. Our focus will be to not just to do clutter breaking creative work, but also to move the needle on key business metrics. We are excited to partner MCHI in their next phase of brand growth.”

 

Navin Kansal, chief creative officer, 21N78E Creative Labs, added, “We are delighted to be working with a brand which has a slew of best-in-class products that are poised to disrupt the category. We want to do work that can do justice to these products and makes a compelling difference in the marketplace.”