24 hours with... Arijit Ray

Ever wondered what an ideal day in the life of someone from advertising/marketing/media is? We're here to spill the beans on it.

 

Every Tuesday, we'll have a person from the advertising/marketing/media industry profiled in this section.

 

Name: Arijit Ray

Job: Chief executive officer and founder, The Unlock Company

Professional mantra: Excellence. Give it your all in what you do.

Personal mantra: Evolve and manifest. Work with the spirit of service and serve.

 

6:30am: Wake up. Walk a step to the most favourite corner. The Prayer Room. Prayer, Pranayam and meditation. The 45 minutes that keep me rooted and calm through the day.

 

7:15am: The first glass of water. Warm, tinged with lemon. Brush through the good old TOI and ET. Must admit the reading time has reduced drastically.

 

7:45am: Check messages and share some thoughts with a few groups.

 

8am: Ping from my tennis partner. "Reaching in 15 mins". Finish Kapalbhati.

        

8:15am: The sport I love playing the most. Tennis. Changes to walk during monsoon.

 

9am: Refreshed and energised. The morning is incomplete without a couple of cups of lightly brewed steaming Darjeeling Tea with the better half.

 

9:30am: Breakfast and reading.

 

10:30am: Get ready for work.

 

11:15am: Head for work. 

 

11:20am: Reach office. By the Lord's grace, the office is close by.

 

11:30am: Settle down. Jot down the things to do. The calls to be made.

 

11:45am: Connection mails to fellow panellists met at the last two events.

 

12:30pm: Make the calls that are urgent and important.

 

1pm: Lunch

 

1:30pm: Review creative work. Complete writing work or any presentation work on brands unlocking brands.

 

2pm: Listen to videos and read particular sections of the Bhagavad Gita/Scriptures, complete works of Swami Vivekananda, and other notes relevant for the module that one is working on for a session with a corporate. Unlocking potential content for sessions that I conduct over the weekends on practical spirituality in everyday life.

 

430pm: Complete any pending bank work related to payments, and utility bills. Check Client payment deliverables, GST outgo status etc. Make follow-up calls.

 

530pm: Break. Check messages.

 

5:45pm: Complete uploading content on social media handles with context to creative work done for clients or sessions run for organisations on mind management or speaker/panellist engagements.

 

6:30pm: A break with a cup of tea.

 

6:45pm: Fine-tune content for the next speaker session. 

 

8pm: Reach home. Tea with the better half.

 

8:15pm: Hit the gym.

 

9pm: Dinner

 

9:30pm: News on television and family time.

 

10:30pm: Post-dinner walk.

 

11pm: Reading.

 

11:30pm: Retreat into my favourite corner. Prayer, Pranayam and Meditation. Go over the day that went by.

 

Midnight: Hit the bed with a book. 

 

12:15am: Prepare to get into the deep sleep mode.