
Mudra Group has recently announced the promotion of Arijit Ray (pictured) to the post of president at Mudra West. Arijit was earlier the executive vice president and head of Mudra west. Commenting on his elevation, Arijit Ray, president- Mudra west said, “The challenge was to move a fairly stable operation to the next level and it really has been a very stimulating journey so far at Mudra West. We’ve been successful in capturing many good business wins during the last year, along with several ABBYs, EFFIEs and even the INMA in New York.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
As consumers expect greater transparency from wellness brands, they must embrace it in their messaging to succeed, says Design Bridge and Partners' senior brand strategist.
The ad space in print media witnessed a marginal 1% increase in 2024 compared to 2023, but a 58% surge in comparison with 2020 levels, according to TAM AdEx's latest report.
The week-long programme at Canopy by Hilton Cannes includes editorial sessions, partner events, and parties.
EssenceMediacom X was the incumbent agency.