Campaign India Team
Jul 25, 2024

24 hours with... Raju Vanapala

Catch up with Raju Vanapala, co-founder of hyperlocal short news app Way2News, as he takes us through what a day in his life looks like.

Raju Vanapala,founder and CEO, Way2News.
Raju Vanapala,founder and CEO, Way2News.

Name: Raju Vanapala,

Role: Founder and CEO, Way2News.

Personal and professional mantra: Professionally I believe in 'Keep at it until it is done' and my personal motto is 'Embrace balance to achieve excellence'.

6:00—7:00am: I dedicate this hour to set a positive tone, which allows me to establish a clear and organised plan for the day. I also engage in some physical activity, ensuring I begin the day with focus and energy.

7:00—8:00am: The first half hour is devoted to quickly going through my to-do list and addressing important emails. This efficient start helps me prioritise tasks and ensure nothing urgent is overlooked. I then review the previous day’s performance of Way2News, roll out invites, schedules, and meeting agendas, ensuring I have a clear understanding of the day's unfolding events.

8:00—9:00am:  After a quick breakfast, I get ready for the office and also check in with the regional teams to map out the latest developments.

9:00am—12:00pm: These hours are focused towards tackling high-priority tasks and projects. I connect with various teams to align on key objectives, gather feedback from our readers and brainstorm strategies for maintaining our leadership in the hyperlocal news platform.

12:00—1:00pm: During lunchtime, I unplug from work to enjoy a relaxing meal. This short digital detox helps me recharge and regain my focus.

1:00—4:00pm: Back at my desk, I handle emails and administrative tasks and also meet with external stakeholders and partners to discuss strategy and growth, gaining insights into industry developments and trends.

4:00—6:00pm: I meet the sales teams to understand advertiser developments and feedback and brainstorm innovative ideas to help local and national brands reach their target audience effectively.

6:00—7:00pm: Before leaving from the office, I try to tie up any loose ends and check if anyone from my team needs assistance in solving something.

7:00—7:30pm: During this window, I transitioning from professional to personal time, mentally switching gears to unwind.

7:30—10:30pm: I indulge in personal activities, such as watching the news or enjoying OTT content. These pursuits provide a well-rounded balance to my day, allowing me to relax while staying informed about current trends. At times, I play badminton to stay fit. I usually have a light dinner to maintain overall wellbeing.

10:30—11:00pm: Before hitting the bed, I reflect on the day's achievements and enjoy a brief read. This routine ensures I get ample rest and am rejuvenated for the next day.

Source:
Campaign India

Related Articles

Just Published

10 hours ago

Moves and wins roundup: Week of 30 Dec

Our weekly roundup of the latest appointments and account wins from Redmatter, Confiance Communications, JioStar, Foundit, McCann, Trailytics, Redmatter, and many more.

11 hours ago

Building brands: Bold, thoughtful, and unapologetica...

Stratedgy's co-founder takes an overview of how various top brands in India went beyond the ordinary this year, combining elements of culture, innovation, and customer connections.

11 hours ago

Festive versus holiday marketing: Connecting with ...

Greenply's VP for marketing decodes holiday consumer mindsets, offering tips for crafting impactful brand messaging during vacations.

14 hours ago

Proease’s #BadalKarDekho campaign: Breaking ...

Its digital campaign urges women to reject societal 'adjustments' and prioritise comfort, starring Tejasswi Prakash for inspiration.