Campaign India Team
May 13, 2021

82.5 Communications to handle creative duties for SEB Groupe’s Maharaja Whiteline and Tefal

Account won post a multi-agency pitch

82.5 Communications to handle creative duties for SEB Groupe’s Maharaja Whiteline and Tefal
82.5 Communications India has bagged the creative mandate for SEB Groupe’s home appliance brands - Maharaja Whiteline and Tefal.  
1
 
The agency will be responsible for bringing forth the ‘Indian first’ approach and strengthening the brand’s position in the market. 
 
This account was won post a multi-agency pitch. It will be handled by the agency’s Delhi office. 
 
Jasjeet Kaur, marketing head, Groupe SEB India (Tefal and Maharaja Whiteline) said, "We are happy to award Groupe SEB’s AOR to 82.5 Communications. They have showcased good creative capabilities and a strategic approach towards our two brands - Maharaja Whiteline and Tefal. A well deserving agency. We hope to do some breakthrough work together."
 
Kapil Arora, CEO and co-chairman 82.5 Communications India, said, “It is a privilege to be accorded the twin responsibilities of repositioning an established Indian brand (Maharaja Whiteline) and launching an iconic global brand (Tefal) in the country, by Groupe SEB. As the current environment has more and more people shifting focus and time to within-homes, the opportunity for the company is sizable. We look forward to helping them take a handsome share of that prize.”
 
Chandana Agarwal, president, 82.5 Communications, Delhi, said, “After a long competitive pitch process, we are beaming with pride to have won Groupe SEB’s creative mandate. Maharaja Whiteline is a cherished Indian brand and Tefal looks to expand in the market with its ingenious innovative solutions.  82.5 is an agency that prides itself in creating ingenious Indian solutions. I am certain that this great mixing of minds will result in a synergistic partnership. We look forward to doing memorable work for the brand that will help them create a stronger foothold in the market.”
 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

India dazzles at Campaign Asia-Pacific’s Women to ...

Three Indian women shine among 34 trailblazers transforming Asia-Pacific’s marketing and communications landscape.

11 hours ago

Streaming TV: Advertisers' new go-to for engaged ...

Magnite’s latest research highlights its impact on ad recall, trust, and purchase intent, offering new possibilities for brands in India.

12 hours ago

The sound track to successful digital marketing ...

From fusion music to personalised playlists, the right music selection will be the key to success of digital marketing campaigns in the near future, says Hoopr.ai's chief marketing officer.

13 hours ago

How click-to-chat ads on Whatsapp are transforming ...

A closer look at how brands use WhatsApp Click-to-Chat ads with AI bots to boost engagement, streamline campaigns, and drive personalised, data-driven marketing.