Campaign India Team
Jul 07, 2021

82.5 Communications wins Spexmojo’s creative mandate

Account won post a multi-agency pitch

82.5 Communications wins Spexmojo’s creative mandate
82.5 Communications has bagged the creative duties of lens manufacturing company SpexMojo.
 
The agency will be responsible for the launch and growth of the brand, from identity creation to brand building.   
 
The account was won post a multi-agency pitch. The agency's Bengaluru office will handle the account. 
 
Shobit Gupta, promoter director, Spexmojo Technologies, said, “The idea that Spexmojo is implementing will revolutionise the optical industry in many ways, from sourcing quality products to dispensing the choice of the consumers in a no-compromise purchase journey. Working with a reputed  agency like 82.5 will always bring about world class creativity and effectiveness in the communication of this new idea.” 
 
Kapil Arora, co-chairman and CEO, 82.5 Communications, said, “It is indeed a delight to be accorded the mandate to help build the Spexmojo brand, right from its inception. There is an infectious sense of passion that we share with Team GKB and we hope to channelise that into a meaningful and disruptive offering for consumers.”
 
Added Naveen Raman, senior vice president and branch head - South, 82.5 Communications, “When we heard about the business model and the offering from the client, we knew this is a revolution in the Indian eyecare industry. It is our responsibility now to ensure that we deploy the right strategy and creative forces to give this idea its due."  
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.

7 hours ago

Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...

Studio.One makes its debut with several ex-AKQA staffers.

8 hours ago

From labels to loyalty: Trust takes centre stage in ...

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.

9 hours ago

Horlicks puts mischief back on the growth chart

In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.