Campaign India Team
Apr 14, 2010

Abhijat Bharadwaj's weekend plan

My weekend plan? Well it’s quite simple. My parents are off to Aligarh and it’s GHAR KHAALI time which by the way is a momentous occasion. So what if I am past quarter life crisis and 26 years old, I still live at my parents' place but then you will not judge me on that after all there is a good chance that so do you!

Abhijat Bharadwaj's weekend plan

My weekend plan? Well it’s quite simple. My parents are off to Aligarh and it’s GHAR KHAALI time which by the way is a momentous occasion. So what if I am past quarter life crisis and 26 years old, I still live at my parents' place but then you will not judge me on that after all there is a good chance that so do you!

So Ghar Khaali time basically means a 48 hour long party (actually it could be stretched on for way longer but then a weekend has the basic time constraint of 48 hours- damn 'time', got me again!). Lots of movies. Lots of drinking. Lots of hangovers. And at the end of it all, lots of hurried cleaning up. Which seems like an enviable enough concoction!

All my friends are coming over because my parents not being at the Bharadwaj Nivas is an extremely rare occasion. It’s rarer than a leap year. Hell even that happens predictably once every four years! The last time they went out, I wasn’t even up to legal drinking age (What a waste!); which by the way, is a freakish 25yrs. A man can get married in Delhi by the age of 21 but can’t drink at his own bachelor party (Basically, his last breath of freedom will not smell of 80% Proof).

The bottom line is that I will have a spirited weekend. Hope that you do too. Suckers!

Abhijat Bharadwaj is copywriter, McCann Erickson, Delhi.

More for the weekend

What's on TV: Lots of IPL, CNBC Storyboard

Campaign India's Bookshelf: Fight Club, Coma, Not Without My Daughter

Movies to watch: How To Train Your Dragon (3D), City of Gold

Music, theatre and film screenings

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

2 days ago

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

2 days ago

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

2 days ago

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

2 days ago

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.