Abhishek Bachchan promotes Videocon satellite LCDs

A new campaign by Videocon d2h for its satellite LCDs, and featuring Abhishek Bachchan, is on air. McCann Worldgroup's Momentum is the agency behind the creative.

The TVC shows Bachchan entering a showroom and getting mesmerised by the new Satellite LCD.  In the process, he gets locked inside the showroom for the night. On finding out that he has no way out, the actor makes a makeshift sofa of some Videocon boxes and spends the night viewing programmes on the satellite LCD. The ad ends with the showroom manager discovering his mistake the next morning when he opens the showroom, and instead gets thanked by Bachchan for ‘opening his eyes’ to the new innovation. The tagline is “Thodi soch badal ke dekho”.

Jaideep Rathore, chief marketing officer, consumer electronics and home appliances business, Videocon Group, said, “Through the advertisement, we want to highlight the uniqueness of the product - an LCD with an integrated in-built set-top-box which does not require any external connections allowing the homemaker to preserve the aesthetics of her home.” He further added, “Abhishek Bachchan imparts mass appeal, and infuses dynamism and contemporariness into the ad.”

The campaign can be seen on television, radio, print and outdoor.

Watch the TVC

Agency: Momentum

Production house: Little Lamb Films

Director: Bauddhayan Mukherji

Producer: Supratik Datta

Media Buying Agency: Zenith Optimedia