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This week's Adland Rockstar is Arnab Biswas, creative team leader, Mccan Erickson Delhi.Why did you get into advertising?Because I am a mad scientist and this is the only profession that allows me to stay sane. Everyday I concoct different potions, blow up things, bring the dead back to life. Meet other madcap’s and the added benefit, get awarded for all this. One thing you love about your job?
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Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.
Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.
He will work closely with the company’s leadership to shape strategic direction, particularly around partnerships, growth metrics and long-term value creation.
Joining WPP in 2013 as GroupM’s South Asia CEO, he had taken this role in 2017.