Campaign India Team
May 18, 2017

Adobe ropes in Sunder Madakshira to head marketing in India

Was heading marketing for EdgeVerve Systems, a subsidiary of Infosys

Adobe ropes in Sunder Madakshira to head marketing in India
Adobe has announced the appointment of Sunder Madakshira as head of marketing for its India business. Madakshira will lead the local brand campaign and marketing efforts and have divisional marketing heads report to him. He will report to Marta DeBellis, vice president, marketing, Adobe Asia Pacific.
 
DeBellis said, “Today, digital is changing the way customers interact, work and relate to brands around them. With its strong foundation on content and data, Adobe is uniquely positioned to help brands chart digital transformation strategies that deliver amazing experiences for their customers.India continues to be one of our fastest growing markets in the region, and we see our marketing strategy here playing a key role in furthering our brand and growth plans. We are excited to have Sunder join Adobe to spearhead the marketing function in India, and are confident that his depth of experience will help us strengthen our brand’s leadership in this strategic market.”
 
In a career spanning more than 20 years he has also worked with SAP, Wipro, Hindustan Unilever and Visa.
 
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Epsilon appoints Pratik Nath as managing director ...

Overseeing its global capabilities centre in India, he will drive the optimisation and performance of the company’s solutions for its international clientele.

9 hours ago

Aptech targets INR 500 crore revenue from Creval by ...

Company plans to reach out to five lakh college students in India to promote the newly launched AI-based visual art evaluation tool.

9 hours ago

Spikes Asia 2025: How we filmed an edge-of-the-cliff...

Creative directors from The Sweetshop and Droga5 discuss their award-winning collaboration on Macpac's 'A Bit Precarious', a film that humorously juxtaposes comedy with a life-threatening scenario on the edge of a cliff.

12 hours ago

Neuromarketing: Game-changer or gimmick for Indian ...

As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?