Aer Media Group launches Fluttr

Aer Media Group has launched Fluttr, a technology platform that uses data to connect branded content with commerce. 

 

This tool aims to help brands use influencer marketing at scale. 

 

Aer Media Group is a technology-led influencer marketing business. Its brands include L'Oreal Paris, Maybelline, Johnson & Johnson, Marico, GSK, and Iodex. 

 

Atin Sharma, founder and CEO, Aer Media Group, said, "Our vision is to create the largest creator economy ecosystem in India, and Fluttr is our latest step in that direction. Our combination of marketing and technology expertise positions us for market leadership as we witness the rapid growth of influencer marketing."

 

Pooja Doshi Sharma, co-founder, Aer Media Group, said, "Our clients are always at the forefront of our thinking when it comes to innovation and scale. It is through working with them that we have seen a real need for a product like Fluttr. Our growth has always come from focusing on solving the real issues faced by our clients."

 

Vinay Anand, co-founder, Aer Media Group, added, "We are focused on supporting creators and influencers. With Fluttr, we aim to work with and empower not just top-of-the-funnel creators, but also macro and nano influencers. We believe that's how we can drive the growth of this ecosystem from the ground up."