Affle acquires Appstudioz; sets up R&D centre in India

Affle, a mobile apps and ads company, has acquired Appstudioz, an India-based mobile technology company, for an undisclosed sum.

 

Set up in 2011, Appstudioz has a team of over 160  and has developed more than 700 apps, according to its website.

 

Affle also announced the set up of an R&D facility in India. The team of 200 is expected to grow in the months to come with new platform modules being rolled out, informed an agency statement.

 

Anuj Khanna Sohum, founder, CEO and chairman, Affle, said, “Over the last eight years Affle has been focused on building next generation technology platforms to cater to the mobile industry. We saw challenges and complications within the current ecosystem which required advertisers to work with multiple partners for development, attribution, analytics, media procurement and monetisation. We have thus unified our platforms to create the industry first end-to-end mobile marketing platform catering to advertisers, publishers and agencies. We are very excited by this acquisition and believe that the Appstudioz technologies would significantly strengthen our propositions and its team would form the nucleus of our growing R&D facility in India.”

 

Anuj Kumar, co-founder and executive director, Affle, added “We are very happy and excited by this acquisition as this significantly strengthens our offering and unique position across markets. Being the largest mobile (internet) first market, we see India as a perfect location for doing cutting edge R&D for our businesses and the setting up of our global R&D centre here is a solid step forward for us and for the mobile industry in India. We expect our engineering team here to grow rapidly and help deliver to our global technology leadership aspirations.”

 

Saurabh Singh, co-founder and managing director, Appstudioz, said, “We realised that to pursue greater global aspirations we needed to simplify our propositions and be part of a larger integrated platform. Affle through its unique approach provided us that and we are thus very excited by this association. We believe that through our integrated approach we now offer a much greater platform and service to our customers which should help build further growth momentum.”

 

Abhinav Singh, co-founder and executive director, Appstudioz, added, “This is a new phase for growth for Appstudioz and we are all very happy to become part of the Affle family. The integrations with Affle’s cutting edge technology platforms and global customer base would definitely help us chart even greater growth in years to come.”

 

Through this acquisition, Appstudioz has merged with Affle’s Media Lab to become a fully owned subsidiary of Affle Holdings Singapore.