STAR India’s president- content and new media has put in his papers. Highly reliable sources at STAR have confirmed the news to Campaign India.
Vidyasagar joined STAR in the ad sales and marketing team in 1996. He has also worked as commercial director at Channel [V], head of Vijay TV in south and eventually as the head of the marketing and channel communications for the STAR network. He was appointed as president-content and new media in 2007. For a brief period of one year, he had quit STAR to join Worldspace Radio but eventually moved back.
Vidyasagar wasn’t available for a comment.
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