Allied Media wins Nomarks

Allied Media has won the media duties of Nomarks, an Ayurvedic skin care range of products from Ozone Ayurvedics. The account size is Rs. 20 crores.
The Nomarks skin care range includes creams, face pack, face wash, soaps, lotions, scrubs and lip balms.
Shripad Kulkarni, COO, Allied Media said, “NoMarks is a challenging brand as it is poised to take on the leaders in the skin care segment. To achieve this, we will have to create a paradigm shift by conceptualising an innovative360-degree media solution. Our past experience, innovative media marketing proprietary tools and the support of the Percept Group’s inherent capabilities and strengths will enable us to provide a holistic media strategy for NoMarks, which is effective and efficient”