Staff
Apr 19, 2021

Amazon in India will have the same impact the railways had in the US: Rory Sutherland

Piyush Pandey and Rory Sutherland of Ogilvy were face-to-face on day two of Amazon Smbhav 2021. They spoke at length about creating global brands for the next generation of customers. Excerpts...

Rory Sutherland and Piyush Pandey

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

11 hours ago

One Asia Communications warns of widening GEO gap

92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.

12 hours ago

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

12 hours ago

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

13 hours ago

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.