Campaign India Team
Jul 26, 2019

Amnet launches operations in Sri Lanka

Nisal De Silva from the Dentsu Grant Group will head operations

Amnet launches operations in Sri Lanka
Dentsu Grant Group has announced the launch of its programmatic division, Amnet, in Sri Lanka. Nisal De Silva, associate director, Dentsu Aegis Network, Sri Lanka will lead the venture. 
 
Shamsuddin Jasani, group MD, Isobar South Asia and executive sponsor AMNET South Asia, said, “Sri Lanka’s advertising trends have considerably shifted from traditional to digital advertising behaviour within a short span of time. As a leading global player in digital, we wanted our clients to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka.”
 
Neela Marikkar, chairperson and managing director, Dentsu Grant Group, said, "It's been an incredible year for Dentsu Aegis Network in Sri Lanka...constantly innovating and disrupting the local advertising industry. After successfully becoming the fastest growing digital agency in the country this year, we asked ourselves, what could we do next? Embracing data is in the DNA of our network and what we have been spearheading here in Sri Lanka as a business. So, we are thrilled to announce the launch of Amnet, one of the premier programmatic platforms available in the world to-date. This is the next wave in media planning and buying in this country and is yet another achievement we can add to our long history of establishing industry firsts." 
 
Chamith Buthgumwa, director, Isobar, Sri Lanka and Response, Dentsu Aegis Network, said, "With client needs evolving for quicker turnarounds and data-driven marketing at scale, we needed to get the best of global standards in this important area; hence, the decision to bring Amnet to Sri Lanka. This is head-and-shoulders above anyone else in the market on Programmatic media buying." 
 
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Can Bluesky disrupt social media marketing in India?

With its user-base growing rapidly, will this decentralised platform shake the dominance of giants like X, while redefining the audience engagement rules for brand advertisers?

3 hours ago

What Chrome’s potential spin-off means for browsers ...

As the Department of Justice pushes for Google to divest Chrome, the ripple effects could redefine browser competition, shake up web standards, and disrupt the advertising ecosystem as we know it.

4 hours ago

When creativity misses the mark: What brands can ...

While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.

4 hours ago

It's time we stopped treating Gen AI like our dirty ...

All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.