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What’s happening to Lalit Modi? How is the enquiry into his ‘wrongdoings’ going? Is the BCCI now better informed on all his ‘crimes’? Is he the villain the BCCI painted him to be? What’s happening to Shashi Tharoor? Was he really a part ‘owner’ the IPL Kochi team?
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From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.
It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.
59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.
Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.