Campaign India Team
Jun 23, 2009

Anant's Blog: Of most trusted – but smaller brands

Each morning, I go for a walk which sort of ends at a small semi-permanent tea + cigarette + kirana stall, about a hundred meters from my house.I stop there, get myself a cup of tea and smoke a cigarette and hang around there till both the cigarette and the tea are done. That’s about five minutes.In these five minutes, a number of taxi drivers, autorickshaw drivers and watchmen join the party. All of them have a cup of tea, some have a cigarette and most – yes, most, have some form of tobacco/guthka.

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