TVS Motor Company has signed on Bollywood actor Anushka Sharma as brand ambassador for its TVS Scooty range. Sharma will be the face of all brand campaigns related to the range.
H S Goindi, president, marketing, TVS Motor Company, said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. ”
Sharma had previously worked in a TVS Scooty campaign in 2005.
Commenting on her second campaign with the brand, she said, “It’s almost like ‘homecoming’ for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty."
