Campaign India Team
Apr 19, 2022

Anushka Sharma invests in Wholsum Foods, becomes brand ambassador

Wholsum Foods was founded in 2016 by Meghana Narayan and Shauravi Malik

Meghana Narayan (left), Anushka Sharma (centre) and Shauravi Malik
Meghana Narayan (left), Anushka Sharma (centre) and Shauravi Malik
Anushka Sharma has been appointed brand ambassador and advocate for Wholsum Foods' Slurrp Farm.
 
This follows the actor investing in Wholsum Foods. Sharma will be brand ambassador for all of the future brands Wholsum Foods will launch.
 
Wholsum Foods was founded in 2016 with the launch of Slurrp Farm, a brand that uses millets to provide healthy mealtime options. The company has been co-founded by Meghana Narayan and Shauravi Malik.
 
Sharma said, “I’ve always believed you are what you eat – real, wholesome, sustainable food choices go a long way in setting the tone for a healthy and happy life. It’s a realisation that hit home even harder after I became a mother – I want my daughter to develop a healthy relationship with food and I have to start her on that journey early on. Wholsum Foods was started by two mothers so their mission to unjunk the plates of kids and families across the world resonates with me strongly. At the heart of this mission are millets, an ancient hardy grain packed with nutrients, making it good for us and good for the planet. Through the partnership, I hope to help nurture India’s rich heritage of millets, and enable today’s generation to leave behind a healthier lifestyle and planet for those to come.”
 
Narayan and Malik said, “Ahead of the international year of millets in 2023, we couldn’t have asked for anyone better than Anushka Sharma on board with us as we take millets to the world. The partnership is an important milestone as we build Wholsum Foods into a house of brands that makes food better for us and for the planet. “
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Moves and wins roundup: Week of 27 Jan

Our weekly roundup of the latest appointments and account wins from Ashirvad by Aliaxis, Talentrack, and many more.

6 hours ago

Campaign roundup: Week of 27 Jan

The latest ad films and campaigns from brands like Amazon India, PINQ Polka, Taneira, Tic Tac, Rajdhani Foods, MoRTH, MTV India, Aisle, and more, in our weekly roundup.

9 hours ago

The advertising dilemma in a post-fact world

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers protect brand reputation and reach real audiences in a world of rampant misinformation?

11 hours ago

FleishmanHillard names Madhulika Ojha India ...

She will report directly to Joanne Wong, president of Asia Pacific and senior partner at FleishmanHillard.